London 2012 Opinion Research

Throughout 2012/13 the GLA carried out a programme of research to explore the impact that the London 2012 Games and the work of the GLA has had on the opinions, behaviour and attitudes of Londoners and visitors to London.

This page is where you can find the results from all of the GLA’s Gamestime research.

Data and Resources

Infographic 1. Benefits
Infographic 2. Inspiration
Infographic 3. Awareness
Infographic 4. Summer Like No Other
Infographic 5. Welcome to London
Infographic 6. Did the games change perception
Results: Online Monitoring

To assess any changes in Londoners awareness, perceptions, attitudes and...
Results: Event Research

To assess the impact and success of GLA’s event programme, marketing...
Results: Post Games Online Survey

To explore Londoners and visitors experiences of London during the Games and...
Results: Team London Ambassador Volunteer Feedback Survey

To explore the views and experiences of those who volunteered as a Team...
Results: Team London Ambassador Visitor Feedback Survey

To explore the views and experiences of those who engaged with the Team...
Results: Social Media Analysis

To understand how people talk about London as a place to live work and visit...

Additional Info

Field	Value
Source	https://data.london.gov.uk/dataset/6610111d-bbdf-48df-a374-869b672f6519
Last Updated	August 27, 2025, 19:09 (UTC)
Created	June 24, 2025, 17:14 (UTC)